Speaking at the launch event, Mr Toshiaki Mikoshiba, Executive Vice President & Director, Honda Motor Europe, said that Middle East was one of their most important markets in the world for their cars and hence they are looking forward to bring further new products into the market.

The 2009 Pilot will be available at all Honda showrooms across the Middle East starting this week with two grades to choose from – EX and EX-L with their indicative prices being AED124,780 (USD34,000) and AED137,625 (USD37,500) respectively. Honda has plans to sell 4000 units of the Pilot in its first year among 6 countries under its GCC market.

Answering questions on the introduction of hybrids in the Middle East in line with those in the United Kingdom and the United States, Mr. Shunichi Uchida, General Manager, Honda Motor Company (Middle East Office) said the they are in discussions with the Road & Transport Authority (RTA) in Dubai about the possible introduction of hybrid Honda taxis in the Emirate.

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